6 Tips From Ranveer Singh To Make You The Greatest Marketeer That Ever Lived

The world of marketing is often complicated for newcomers. Strategy, analysis, hooks and ‘point of saturation’ are terms with a lot of meaning and zero understanding. We often look for inspiring case studies to understand and build upon our knowledge of how brands work and what makes the common man tick. In my opinion, there isn’t a greater case study in India than Ranveer Singh. He rose from nowhere into the collective Indian consciousness and turned himself not just into an actor, but into a star. While it takes a village to maintain an image, here are some simple lessons…Continue Reading

‘Owning’ Your Actions Will Help You On The Road To Adulthood

Ah, ‘Adulting!’ Are you scratching your head at this point when I am referring to you as an ‘adult’? Is it freaking you out? Does it matter if we are ready (or not!) to grow up? It sure as hell does! Life doesn’t care for our apprehensions. We grow up, grow old, and the years roll on! Yet, adulthood doesn’t always feel right. It’s easily one of the ironies of life. When you’re a child you’re slightly envious of the the older generation, and you can’t wait to experience and enjoy the ‘freedom’ that is associated with ‘adulting.’ These childhood…Continue Reading

ZNMD Is Everything Friendship Stands For And We Thank The Movie Gods For It

I am not a movie buff, but this is that one film I can go on and on about. It was shot across Spain and was backed up by a good script, great performances and soulful music. All of these elements turned it into one of those movies that seem to have become a cult favorite. And it surely touched all the right cords in my heart. I’d say you are lying if you tell me that this movie didn’t want to make you plan a road trip with your friends. Or that it didn’t give you a bucket list…Continue Reading

22 Annoying Things Every Single Person Is Tired Of Hearing

In a parallel universe, being single or committed could make as much difference as wearing sandals or shoes. But sadly, it is not so in our universe – and that too in a country which survives more on romance than food. This post has 22 points, one less than the total number of years I have been single, which is basically my entire life. If this burden (read: stigma) is not heavy enough to carry, here are 22 statements that make things worse for me, and many others like me. You are such a perfect guy! How come you don’t…Continue Reading

25 Reasons K3G Will Always Be THE Holy Grail Of All Things Bollywood

Kabhi Khushi Kabhie Gham or K3G as we adoringly call it, was not just any other movie. It was a phenomenon. A cult. A true masterpiece. KJo truly outdid himself with the themes that engulfed the film – there was adoption, forbidden love, Chandni- Chowk, miraculous weight-loss, reunion and through it all, lots and lots of Poo. In short, this movie was a true Indian saga! K3G references have become a way of life for many of us now and here are just a few reasons why! The Raichand Mansion = WHAT.A.WOW. THAT run. THAT build up. THE all-knowing Maa.…Continue Reading

18 Hilarious Life Lessons We Could Have Only Learnt From F.R.I.E.N.D.S

I didn’t watch Friends for the longest time after it had finished airing. Once I did start, I could NOT stop till I was done watching ALL 10 seasons. Of course, by now, it would be safe to say that I have re-watched each and every episode hundreds of times and can finish all the characters’ dialogues. I watch it when I’m sad, when I’m happy or just plain bored. Basically, I can watch this show all day, erryday. And not to forget, all the hilarious things it taught me that honestly, no one else could have. Here’s just a…Continue Reading

10 Timeless Animated Movies You Can Binge On Again And Again

When it comes to a casual, not-so-romantic date or just a way to spend a lazy Sunday afternoon on the couch, nothing beats a good, wholesome animated movie. We love them because they make us feel warm and fuzzy, and remind us of old, childhood memories. And they help us take a break from being an adult all the time. Here are 10 movies that I can enjoy no matter how many times I watch them. Madagascar We’ll never grow up enough to not enjoy talking animals, will we? The biggest bonus here – it’s hilarious slap-stick comedy. Right from…Continue Reading

Friends – The Family I’ll Always Choose Over Romance

There is little in this world that friendship didn’t give me. My friends stood by me when the world refused to, sometimes even when my family didn’t know how. They understood my bits and showed me the way. Romantic love can’t come close to what friendships offer. It isn’t an exchange; you give your heart expecting nothing. What’s more beautiful than that? Here’s to friends who kept their spine and stood by me when no one else did. You’re the family I choose, chose and will forever keep. We aren’t bonded by some kind of weird obligation, you’re completely and…Continue Reading

18 Things I’ve Learnt From My Love-Hate Relationship With My Mom

Maybe everyone has this weird love-hate status quo with their mothers, but I’m just going to talk a little bit about how I absolutely adore mine. In the beginning, right during the mutant (teenage) years, she was my enemy. A little before that she was my favorite person in the world (yes, she beat my dad to it) and my entrance into adulthood introduced me to how human she is (just like me). 28 years in, I am still baffled at how much I love my mother. And I don’t mean in the overtly mushy, K3G way. I mean in…Continue Reading

15 Cute But Sexy Date Night Ideas For Your Bae And You

Well, we all reach a point in our relationships where coming up with something “new” to do every time we hang out with bae becomes a ginormous task. Hmph! We want to do something fun and still keep it within the budget (or at least we try to). Sometimes, the on-the-go fancy dinners seem to be the perfect answer or just heading to catch a movie is the best way to while away a Wednesday night. But dinners and movie can only be a once-in-a-fortnight deal before boredom seeps in. And before you hit the “what do we do this…Continue Reading